I think I’m a bad story teller even though I have lots of amazing stories. I blame my genes and my self for not fixing this crumby rough draft my genes gave me.
A friend of mine is an excellent story teller. This particular friend noted when I served him espresso the other day that he was much more interested in the story of the coffee than the taste.
In coffee we spend a lot of time wondering how can we make this taste better? We wonder, “how can we give better service?” We wonder,
“how can we get our customers to try this new better tasting thing?” Certainly in competitions story telling is massively important for the judges.
I’ve decided going to begin working on my story telling to entice customers to try better coffee. Raphael, my friend, recommended a book to read and I’m making it a goal to at least attempt to become a decent story teller. I think if I can learn to tell better stories I can inspire more customers to drink better tasting or at least more interesting coffee. Obviously brevity will be important for most customers as cafe service is often fast, but I think Tynan has some tricks for this.
But now I have a quest. Perhaps this sort of thing could help us all?
Sans Milk 