Loyalty and Competition among Cafes

some coffee companies ( usually older ones) have a bad reputation with new coffee companies.

Derek Sivers has a theory that if you never put any effort to being loyal to anything and in fact try to be disloyal, you will inevitably end up unwittingly being “loyal” to something. If you constantly choose a different path inevitably someone will have chosen the same paths away from the crowds.

As an optimist I like to think that each coffee company is trying to make the best coffee at the best price for their employees and for their customers and for themselves.

Obviously sometimes ideas on what is better for coffee or worse for coffee will conflict.

I’ve heard a few times, “We don’t speak the name of <bad guy company> here.”

I don’t see why not. They are just a coffee company doing something different than what you prefer for different customers. Your simply different. Right? Maybe?

Raise your hand if you hate Starbucks.

My mother loves Starbucks(Venti Decaf Skimm Latte). To this day the best decaf espresso I’ve ever tasted was at a Starbucks Researve with my mother